HOW WE WORK WITH YOU
A collaborative creative process
Brand guidelines, design references, the actual product, that's where every project starts, and it doesn't change whether it's your first SKU or your fortieth. You see the sketches before anything's produced, and you sign off the direction, not just the finished images. Two rounds of amends are built into the price, not added on top.
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01 - Brand immersion
Guidelines, asset collection, tone, and what is off limits.
02 - Competitor landscape
Every competitor ranking around you. What they all say, and what none of them say.
03 - Strategy & concept
The gap, the idea, the messaging hierarchy.
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04 - Concept sketches
Every image is worked up as a sketch before it is produced. You approve the thinking first.
05 - Art direction
Look, lighting and treatment against your guidelines. Where people appear, you choose the cast.
06 - Product accuracy
Your packshots, or the product shot by us. Studio photography where accuracy demands it.
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07 Advanced production
AI directed against the approved direction, iterated at every step.
08 Composite & retouch
Product, environment, light and finish matched by eye. Human craft.
09 Compliance & delivery
Specs, claims and AI disclosure checked. You sign off every asset. Rights transfer.
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Stage one presentation after 05, before anything is produced.
Two rounds of amends between 08 and 09.
Handover after 09, with full rights transfer.
Everything gets decided before we start.
This is the approval stage, where the sketch gets signed off before anything's produced. If the shot needs ‘casting’, that gets proposed and decided here too, alongside the sketch. For listing work specifically, this is also where we lay out the market thinking, what's already being said in the category, what nobody's shown yet, so the sketch isn't just a drawing, it's the reasoning for why that image should exist.
The eyes decide first, every time.
67% of Amazon shoppers decide on the images before they read a word.
— Salsify
79% of Amazon browsing happens on mobile, where the image fills the screen.
— Adobe
Listings with video see a 23.8% average sales lift, rising to 25.8% in beauty.
— Amazon
Every slot does a different job. Most listings don't, they just say the same thing six ways.
Main image: stops the scroll.
Middle images: answer the obvious questions, size, use, which variant.
Later images: close it.
READY WHEN YOU ARE
Tell us the product and the deadline.
Tell us what you need and when. We'll come back with scope, timeline and price.