ADVANCED CAMPAIGN & E-COMMERCE CONTENT STUDIO
Designed to be noticed, created to convert.
Campaign assets, complete listing sets, A+ content and product video for ambitious brands, at a fraction of the cost and time of traditional shoot.
CLIENTS
Mercedes-Benz, Aston Martin, Osprey, Hydro Flask, Cambridge Audio, Yamaha EU, Grohe, Dunlop, Öhlins, Williams F1, State Street, Caudalie, Haymarket, The Office Group, Fora, Skoda, Motobecane, Smart, Maybach, Percy & Reed, Schwartz, Finches Friend, Park Brewery.
25 YEARS OF CRAFT AT THE CUTTING EDGE
A studio first.
An advanced AI production house second.
Springwerks was founded by two people with decades of experience directing and producing creative work, across branding, campaigns, packaging, film and photography, for brands from Mercedes-Benz to Cambridge Audio. We built Springwerks around a simple opportunity: studio-level direction has always existed, but never at the speed a modern brand now needs. Advanced AI production makes that possible for the first time, the same standard applied to an entire range rather than a single hero shot, at a cost and speed no traditional shoot could match.
Our Studio Services
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Complete listing sets, built to platform spec and compliance checked before delivery. Researched against your category, art directed, finished by hand.
Six-image listing sets, Infographics, A+ and Premium A++ modules, 30-second video, 16:9 / 9:16 / 1:1, Product photography
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The same production carried into social, retail, media, packaging and out of home, without going back to the start.
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New SKUs and seasonal variants produced against the visual system already built, in days rather than weeks.
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One production, every territory. Talent, language and claims adapted per market with the look held across all of them.
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Design is handled through bencarratu.co.uk, the branding studio of our creative director. Account management, channel strategy and listing optimisation is done in partnership with Inflexion Global on larger programmes.
SELECTED WORK
Happy clients.
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Schwartz · Rubs of the World
LISTING SET · 30S 16:9 · 15S 9:16
Replaced a two-day shoot. A Greek island location, Mediterranean food styling and a food shoot, produced without leaving the studio. One production, a system that carries across every flavour.
(Shown: one of a six-image set) -
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Park Brewery
RANGE CAMPAIGN · SOCIAL · VIDEO
Ten SKUs from one production system. Every beer placed in the Richmond Park location it is named after, so each image explains the name. Table cards, social and fifteen second videos across the range. -
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Finches Friend
LISTING SET · A+ CONTENT · BRAND STORY
Reframed the product. Category disease data moved it from "the feeder you can clean" to "the feeder designed to stop disease". Six-image set and full brand A+ built around that one idea. (Shown: one of a six-image set) -
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Percy & Reed
PHOTOGRAPHY · LISTING · PACKAGING · OOH
One visual system, three destinations. Studio packshots and a complete Amazon set for the Volumising Mousse, with the same look carried through to packaging and out of home.
(Shown: one of an eight-image set) -
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Osprey
SOCIAL FILM · SEVEN SHOTS · NO LOCATION UNIT
Not a listing job. A bird tracked across Paris landmarks to a shop doorway. Here to show the range the production method reaches, and because it looks nothing like the four before it.
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Hydro Flask X Urban Outfitters
SOCIAL VIDEO · 15s & 30s, HIGH_RES STILLS
A 15 and 30 second edit built around the Micro Hydro Flask for the Urban Outfitters collaboration, styled and paced for a Gen Z audience rather than a product page. Same production, cut twice for two placements. -
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Bla Bla Cafes
MENU AND SEASONAL SIGNAGE / DIGITAL SCREENS
Regularly updated imagery and video for Bla Bla's menu’s and digital screens, produced from the same system each time rather than booking a fresh food shoot. Seasonal specials created ‘just-in-time’.
HOW WE THINK ABOUT A LISTING
Every slot does one job, and nothing repeats.
Most image stacks say the same thing six times in six different ways. We map the set before we make it, so each image answers a question the one before it left open.
Main image
Recognition, quality, and a reason to look twice. With titles cut to 75 characters, more of the decision sits with the thumbnail than it did in the spring, so it is built to spec and checked at thumbnail size rather than full size.
Slots two to four
Format, compatibility, usage and which variant is right. Scale shown against something real so nobody guesses and nobody returns it, and the range navigated inside the listing so a shopper choosing between your own variants does not leave to do it.
Slots five to seven, and A+
Claims, credentials and the story the bullets cannot carry. A+ modules designed and written to carry the brand rather than repeat the bullets above them, comparison and cross-sell that move shoppers across your range, and product-in-use video for the things a still cannot show.
The images get the click once someone's looking. If you also need the search work that gets you found in the first place, keywords, titles, PPC, Seller Central, we work alongside Inflexion Global and can bring them in on your project directly.
People have always shopped with their eyes. The numbers just confirm it.
67%
Of Amazon shoppers decide on images before they read a word of copy. Salsify
79%
Of Amazon browsing happens on mobile, where the image fills the screen. Adobe
23.8%
Average sales increase on detail pages carrying video, 25.8% in beauty. Amazon
ADAPTING BEST PRACTICE
A studio process.
A different production method.
Research, strategy, concept sketches, casting and art direction all happen before anything is produced. That part is unchanged from any shoot you would brief. What is different is the production itself.
STAGE 1
Direction
01 - Brand immersion
Guidelines, asset collection, tone, and what is off limits.
02 - Competitor landscape
Every competitor ranking around you. What they all say, and what none of them say.
03 - Strategy & concept
The gap, the idea, the messaging hierarchy.
STAGE 2
Approval
04 - Concept sketches
Every image is worked up as a sketch before it is produced. You approve the thinking first.
05 - Art direction
Look, lighting and treatment against your guidelines. Where people appear, you choose the cast.
06 - Product accuracy
Your packshots, or the product shot by us. Studio photography where accuracy demands it.
STAGE 3
Production
07 Advanced production
AI directed against the approved direction, iterated at every step.
08 Composite & retouch
Product, environment, light and finish matched by eye. Human craft.
09 Compliance & delivery
Specs, claims and AI disclosure checked. You sign off every asset. Rights transfer.
Stage one presentation after 05, before anything is produced. Two rounds of amends between 08 and 09. Handover after 09, with full rights transfer.
The concept sketch, approved before a single frame was produced, next to the finished listing infographic for Finches Friend.
Client Reviews
“Springwerks understood our brand straight away. The results look stunning and all without the usual chaos.”
ROB YOUNG, DMS AUTOMOTIVE
“Speed, desirability and perfect accuracy are requirements for all our cafe screens and menus. Springwerks deliver time and again, I never doubt them.”
BEN WILLMORE, YOOOGROUP
“We had a fortnight to get our listings sorted and uploaded. Springwerks were superb. Proactive, knowledgable and fast. Can’t recommend them enough.”
NEIL GARNHAM, GARNELL NUTIRITION
COMPLIANCE AND DISCLOSURE
AI disclosure, handled before it reaches you.
There are now rules about labelling AI-generated content, one set from Amazon and one from the EU. Most brands have not had to think about them yet. You will not need to, because we track them and build to them as standard.
What Amazon asks for:
It applies to AI-generated people, and nothing else
If a listing image contains a person who was generated rather than photographed, the file needs a piece of metadata attached and Amazon shows a small note to shoppers. Product shots, texture, demonstrations and before-and-after images are all unaffected. So are real people photographed and then retouched. When it does apply, we tag the files correctly before they reach you.
What the EU asks asks for:
The duty sits with the software we use, not with you
Since August 2026, AI-generated content needs an invisible marker embedded in the file. That obligation falls on the companies who make the AI tools, not on the brand using the images. The catch is that normal editing and exporting can strip the marker out. We check it survived, and restore it if it did not.
Most of the time, none of this applies
Product-led sets have no people in them, so the disclosure rules never come into play. Sets that use real models on AI-built backgrounds sit outside them too. When a project does call for a generated person, we tell you upfront, tag it properly, and you get a written record of what was done. Full commercial rights are yours either way.
WHAT IT COSTS
Priced upfront. No call required to find out.
Most studios make you ask before you find out. We'd rather you already know: whether it's one listing that needs fixing properly, or a full range with a launch date attached, here's exactly what each one costs.
ONE PRODUCT,
ENTRY
£1,265
The six-image listing set for a single SKU. Research, concept sketches, art direction and compliance check included.
ONE PRODUCT,
COMPLETE
£3,775
The six-image set, A+ modules and a 30-second video for a single SKU. Everything the detail page can carry.
RANGE COVERAGE,
MONTHLY
£2,100*
Minimum two SKUs a month, A+ included, £4,200/month. Three-month minimum, then monthly. Video priced separately.
These three cover the shapes most projects take. The full rate card has pricing for every deliverable, add-on and range size, published the same way. Just ask and we can send the full rate card over.
All jobs require an ideation charge per Sku, this is reduced on Sku’s that are similar to others in the range. All prices exclude VAT and are ‘from’. Video is priced separately in every case, and every engagement is scoped and quoted before work begins.
*per SKU.
NEXT STEP
Tell us the product and the deadline.
One SKU or a full range. We come back with scope, timeline and a fixed price against a defined deliverable, and nothing starts until you have approved it.