European tyre brand

Springwerks partnered with a leading creative agency to produce image assets for a European motorcycle tyre manufacturer. The brand needed versatile visuals that could showcase their products in both studio and real-world contexts, but traditional photoshoots would have been prohibitively costly.

Using our AI-driven workflows, we created augmented studio imagery that highlights tyre details with precision and consistency. We are also developing dynamic action images of scooters and motorcycles, with the ability to customise every element: from the city backdrop and time of day to weather and road conditions.

This approach gives the client maximum creative flexibility while saving thousands compared to international location shoots. For a global brand, it means they can produce targeted visuals for multiple markets quickly, cost-effectively, and without compromise on quality.